Research in strategic management in the hospitality industry

Abstract

This article considers research in strategy in four main areas – strategic planning, competition and competitive advantage, internationalization and strategic implementation. In reviewing the literature, it is clear that it is grounded in the classical view of strategy as a highly rational process. In reality, strategy is a highly complex, multi-dimensional construct requiring more interdisciplinary approaches to its research. In the hospitality industry, this is further complicated by the necessity to consider the impact of international operations.