Techniques to Increase Impulse Wine Purchases in a Restaurant Setting
Journal of Restaurant & Foodservice MarketingPublished 1 January 1997
Tim H. Dodd
Citations43
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Abstract
The purpose of this study is to examine the influence of menus and personal selling techniques by the wait-server staff on wine sales in a restaurant setting. The results of previous research, that found wine to be an impulse purchase, were supported by this research. The study found that placing wine on the food menu will have a significant impact on wine sales.
Keywords
Business, Management and Accounting
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