Exploring the influence of big data analytics management capabilities on sustainable tourism supply chain performance: the moderating role of technology orientation
Journal of Travel & Tourism MarketingPublished 4 June 2018
Santanu Mandal
Citations67
SJR quartileQ1
SJR score2.30
SNIP2.13
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TL;DR
Perceptual responses from 212 analytics professionals suggest BDA planning, BDA coordination, and BDA control as prominent enablers of sustainable tourism supply chain performance.
Abstract
The current study examines the importance of big data analytics (BDA) management capabilities, namely BDA planning, BDA investment, BDA coordination, and BDA control on sustainable tourism supply chain performance (STSCP). The study also explored the moderating role of technology orientation on BDA management capabilities' association with STSCP. Perceptual responses from 212 analytics professionals suggest BDA planning, BDA coordination, and BDA control as prominent enablers of sustainable tourism supply chain performance. Furthermore, technology orientation was found to enhance the contribution of BDA planning, BDA coordination, and BDA control as enablers.
Keywords
Decision SciencesBusiness, Management and Accounting
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