Souvenirs: Icons of meaning, commercialization and commoditization

Abstract

This article examines the development of souvenirs research in tourism studies. It looks at souvenirs from four broad vantage points, namely historical perspectives on souvenirs research, souvenirs as messengers of meaning, souvenirs as tradable commodities and the commodification of souvenirs and handicrafts. Part of this includes the supply and demand aspects of souvenir production and consumption, including the distribution system and various aspects of producers. The paper also considers the commodification process of native arts and crafts into consumable tourism products and suggests future directions for additional works in this understudied area of tourism research.