Designing Web Sites for Customer Loyalty Across Business Domains: A Multilevel Analysis
Journal of Management Information SystemsPublished 1 December 2006Open access
Sunil Mithas, Narayan Ramasubbu, Mayuram S. Krishnan, Claes Fornell
Citations189
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TL;DR
A theoretical model for understanding the effect of Web site design elements on customer loyalty to a Web site uses a hierarchical linear modeling approach to model multilevel and cross-level interactions that have not been explicitly considered in previous research.
Abstract
engineering, marketing, and general management positions with Tata Steel and Tata Ryerson in India. He is primarily interested in understanding how IT contributes to firm performance and how firms can better manage their IT resources. His research has appeared or is forthcoming in the Journal of Management Information Systems,
Keywords
Social SciencesDecision SciencesBusiness, Management and Accounting
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