The Effects of Advertising on High and Low Loyalty Consumer Segments
Journal of Consumer ResearchPublished 1 June 1982
S. P. Raj
Citations116
SJR quartileQ1
SJR score8.56
SNIP3.32
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Abstract
Journal Article The Effects of Advertising on High and Low Loyalty Consumer Segments Get access S. P. Raj S. P. Raj Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 9, Issue 1, June 1982, Pages 77–89, https://doi.org/10.1086/208898 Published: 01 June 1982 Article history Received: 01 May 1981 Revision received: 01 December 1981 Published: 01 June 1982
Keywords
PsychologyNeuroscienceBusiness, Management and Accounting
Medical Entomology and ZoologyExperimental and Quasi-Experimental Designs for Research
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