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The Resource-Advantage Theory of Competition

Review of marketing researchPublished 30 September 2004
Shelby D. Hunt, Robert M. Morgan
Citations59

Abstract

The major thesis of this article is that combining the resource-based theory of the firm with Austrian economics and heterogeneous demand theory provides the foundations for a new theory of competition, the resource-advantage theory. This new theory has macro and public policy implications. Specifically, when compared with neoclassical perfect competition theory, the resource-advantage theory better explains productivity and economic growth.

Keywords

Economics, Econometrics and FinanceBusiness, Management and Accounting