Communicative functions of Online Travel Review titles
Studies in Communication SciencesPublished 1 January 2013
Silvia De Ascaniis, Ulrike Gretzel
Citations40
SJR quartileQ2
SJR score0.38
SNIP0.69
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TL;DR
The paper considers Online Travel Review titles, and investigates their communicative functions adopting a pragmatic and linguistic approach, to describe characteristics of this type of metadata and provide indications for platform managers and designers.
Abstract
The choice of tourism products usually requires time and effort, because of their nature and the huge amount of information available. In the online domain, the most credited source of information is word-of-mouth, which is mainly spread through social networks. The decision of which source to consult is often made relying on a first impression of search results, based on metadata. The paper considers Online Travel Review titles, and investigates their communicative functions adopting a pragmatic and linguistic approach. The results aim to describe characteristics of this type of metadata and provide indications for platform managers and designers.
Keywords
Social SciencesBusiness, Management and Accounting
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