Revisiting the link between business strategy and performance: Evidence from hotels

Abstract

This paper aims to investigate the competitive success factors for hotel companies and examine the link between
\nbusiness strategy and performance. Using a structured questionnaire, the researchers collected data from hotel
\nmanagers in Spain. Study results suggest that a firm’s assets and strategies have a greater influence on performance
\nthan industry forces do. This lack of direct influence by industry forces is due to the sector’s specific
\ncharacteristics, which cannot be overlooked during analysis. Based on these research findings, theoretical and
\nmanagerial implications and future research are presented.