A Systematic Approach to Scale Development in Tourist Shopping Satisfaction

Abstract

Tourism shopping has been acknowledged as a primary travel motive. Yet research on the underlying dimensions, antecedents, and consequences of tourist shopping satisfaction has not received adequate attention. The objective of this article is to explore tourist shopping satisfaction and examine its dimensionality. The authors systematically develop a scale that conceptualizes tourists’ shopping satisfaction as a four-dimensional construct that reflects tourists’ satisfaction of service product and environment, merchandise value, staff service quality, and service differentiation during their shopping excursion. Using this scale, the authors examine a structural model linking tourist facilities, as major destination attributes, to shopping satisfaction and shopping experience. This article ends with a discussion of the implications and future research directions.