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A Quantitative Review of Research Design Effects on Response Rates to Questionnaires

Journal of Marketing ResearchPublished 1 February 1983
Julie Yu, Helen Cooper
Citations710
SJR quartileQ1
SJR score6.96
SNIP2.42

Abstract

A comprehensive literature review of techniques used to increase response rates to questionnaires was conducted. Conclusions were based on arithmetic combination of 497 response rates found in 93 j...

Keywords

Social SciencesMathematics