International Medical Travelers’ Behavioral Intention: An Empirical Study in Iran

The statistical results support the positive relationship between DI and PA, DI and RI, HA and PS, and HA and WOM, but the relationship betweenDI and PA and DI, RI and PS and Ha and WOM was not supported.

Abstract

A few studies have examined destination image (DI), hospital service quality (HSQ), hospital accreditation (HA), patient attitude (PA) on patient satisfaction (PS), revisit intention (RI) and word of mouth (WOM) in a tourism context. The purpose of this study is to examine the impact of medical travelers’ behavioral intention in Iran. A total of 250 questionnaires were distributed with a response rate of 68. Quantitative techniques were used to test the hypotheses within the structural equation modelling (SEM) using SmartPLS software. Our statistical results support the positive relationship between DI and PS, HSQ and PA, HSQ and RI, HSQ and WOM, HA and PA, PA and PS, PS and RI, and PS and WOM. However, the relationship between DI and PA, DI and RI, HA and PS, and HA and WOM were not supported. The research contribution, implication, and limitation are discussed.