Antecedents of revisit intention

Abstract

Revisit intention has been regarded as an extension of satisfaction rather than an initiator of revisit decisionmaking process. Some other independent variables, related to perceived quality of performance during onsite and post-purchase periods as well as the destination's distinctive nature, may contribute to revisit likelihood. This study explores antecedents of this intention based on literature reviews and examines their significance based on the results of 2000-2003 surveys of pleasure tourists in Hong Kong. Research findings reveal that perceived attractiveness, rather than overall satisfaction, is the most important indicator. Managerial and theoretical implications are also discussed.