Getting them to forgive and forget: cognitive based marketing responses to terrorist acts

Abstract

Abstract The context for the article is crisis management and the recognition of the essential role of the mass media in the strategically constructive diffusion of information. The paper introduces the relationship in the media between perception and reality specifically as it relates to the tourism industry. Building on this context, the elaborate likelihood model (ELM) of persuasion is creatively applied to strategies for attitude intervention and manipulation to affect market recovery from acts of terrorism. Additionally the model is applied to non‐affected but competitive destinations as an opportunistic strategy. Copyright © 2006 John Wiley & Sons, Ltd.