Factors underlying attitude formation towards online banking in Finland
International Journal of Bank MarketingPublished 24 October 2002
Heikki Karjaluoto, Minna Mattila, Tapio Pento
Citations605
SJR quartileQ1
SJR score1.44
SNIP1.85
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TL;DR
Those factors that influence the formation of attitude towards Internet banking on the one hand, and their relation to the use of online banking services, on the other, are determined.
Abstract
The study explored the effect of different factors affecting attitude formation towards Internet banking (online banking) in Finland. The purpose of this paper is to determine those factors that influence the formation of attitude towards Internet banking on the one hand, and their relation to the use of online banking services, on the other. To attain these, a large survey (1,167 responses) was carried out during the summer of 2000 in Finland. Attitude formation was studied by the use of a structural equation model. The results are expected to provide both theoretical and practical contributions in the area of electronic retail banking and understanding of consumer behaviour in the turbulent financial services industry.
Keywords
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