Knowing the Public. A Review of Museum Marketing Literature and Research1

Abstract

Click to increase image sizeClick to decrease image size Notes 1. This article draws on my longer working paper Museum Management in a Time of Change: Impacts of Cultural Policy on Museums in Britain, 1979–1997, made possible by a Research Partnership between the University of Warwick and the West Midlands Arts Board. Copies are obtainable at £20.00 each from the Centre for the Study of Cultural Policy, School of Theatre Studies, University of Warwick, Coventry CV4 7AL, UK. Tel: + 44 1203 523020, fax: + 44 1203 524446.