The Influential Attributes that Affect Resident Slot Gamblers' Repatronage Intentions and Willingness to Recommend Casinos to Others

Abstract

ABSTRACT The purpose of this study was to identify a parsimonious subset of casino attributes, and to examine how these attributes are related to the behavior variables of slot players. Slot players (n = 382) were sampled from a Las Vegas casino targeting local gamblers. Regression analyses were conducted to explore the casino attributes impacting repatronage intentions and willingness to recommend. The top three important factors affecting repatronage intentions and willingness to recommend were gaming value & environment, customer service, and safety. The results of this study offer casino managers opportunities to target locals (i.e. slot customers) more effectively and recommendations for research.