An empirical study of mHealth adoption in a developing country: the moderating effect of gender concern

The study found that perceived ease of use, perceived usefulness and subjective norm had significant positive impact on the intention to adopt mHealth services, and gender was strongly associated with the adoption and use of mHealth in developing countries.

Abstract

The findings of this study can be used by government, policy makers, and mobile phone Company to maximize the acceptance of mHealth services in Bangladesh. The paper concludes with a discussion of research results and draws several implications for future research.