SERVICESCAPE'S HIERARCHICAL FACTOR STRUCTURE MODEL

Abstract

The researchers introduce and test a hierarchical factor structure research model that suggests the servicescape construct has an overall level, a dimension level, and a subdimension level. In order to ensure the best possible cross-validation and generalizability, the researchers use data collected from 1,826 consumers in ten different service industries to test the hypothesis. Several different construct measurement tests are used. The hypothesized hierarchical servicescape construct factor structure model is supported by the results. As such, this manuscript introduces a parsimonious and generalizable exploratory servicescape assessment instrument. Jel: M31, L80, L81, L82, L84