25 years of IJRM: Reflections on the past and the future
International Journal of Research in MarketingPublished 27 July 2008
Stefan Stremersch, Donald R. Lehmann
Citations15
SJR quartileQ1
SJR score3.87
SNIP2.47
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Abstract
This year marks the 25th anniversary of the International Journal of Research in Marketing. Many new journals fail. Others have a brief (or long, in the case of the Journal of Business) run and then fade from prominence and/or existence. Thus, the task of creating a journal “for the ages” is a Herculean undertaking.
Keywords
Business, Management and Accounting
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