How corporate reputation, quality, and value influence online loyalty
Journal of Business ResearchPublished 27 August 2009
Albert Caruana, Michael T. Ewing
Citations308
SJR quartileQ1
SJR score3.50
SNIP3.35
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Abstract
Empirically considers the effect of corporate reputation, quality and value on online loyalty for two different product categories
Keywords
Social SciencesBusiness, Management and Accounting
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