Competitive business intelligence in Singapore
Journal of Strategic MarketingPublished 1 June 1994
Chow Hou Wee, Mei Leng Leow
Citations20
SJR quartileQ1
SJR score1.18
SNIP1.36
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TL;DR
There were not many differences among companies in the practice of corporate intelligence when compared along various criteria used, however, competitive intelligence was found to have an impact on corporate performance.
Abstract
This paper is a study of competitive business intelligence activities based on a survey of 97 companies in Singapore. In particular, it focused on three areas: perceptions of competitive intelligence, competitive intelligence practices, and competitive intelligence and company performance. The results showed that there were not many differences among companies in the practice of corporate intelligence when compared along various criteria used. However, competitive intelligence was found to have an impact on corporate performance.
Keywords
Business, Management and Accounting
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