Social Media as a Tool to Help Select Tourism Destinations: The Case of Malaysia
Information Systems ManagementPublished 16 May 2017
Lim Yan Hua, T. Ramayah, Teoh Ai Ping, Cheah Jun-Hwa
Citations104
SJR quartileQ1
SJR score1.35
SNIP1.98
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TL;DR
The findings revealed that perceived usefulness, perceived ease of use, perceived risk, and electronic word-of-mouth (e-WOM) directly influenced the attitude and has an indirect effect on intention with the presence of attitude.
Abstract
This study modeled use of social media as a tool to select tourism destinations. The findings revealed that perceived usefulness, perceived ease of use, perceived risk, and electronic word-of-mouth (e-WOM) directly influenced the attitude and has an indirect effect on intention with the presence of attitude. The development of tourism marketing and communication strategies should focus on the online context as the factors which are capable of influencing tourists' behavior in a more efficient way.
Keywords
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