Research Design Effects on the Reliability of Rating Scales: A Meta-Analysis
Journal of Marketing ResearchPublished 1 November 1984
Gilbert A. Churchill, J. Paul Peter
Citations617
SJR quartileQ1
SJR score6.96
SNIP2.42
Generate an AI Snapshot to get a quick, structured summary of this paper.
Study Snapshot
ObjectiveStudy objective
MethodsResearch methodology
PopulationPopulation studied
Sample sizeSample sizes
OutcomesStudy outcomes here
ResultsStudy results comes here
LimitationsResearch study limitations comes here
A concise AI-generated summary of the paper will appear here once you click Generate AI Snapshot.
Abstract
This meta-analysis investigates the effects of research design on the reliability of rating scale measures used in marketing research. Three sets of independent variables—sampling characteristics, ...
Keywords
Decision SciencesBusiness, Management and Accounting
Journal of Marketing ResearchConsumer Socialization: A Theoretical and Empirical Analysis
955 Citations1978George P. Moschis, Gilbert A. Churchill
Journal of Consumer ResearchOptimum Stimulation Level: Its Relationship to Personality, Demographics, and Exploratory Behavior
943 Citations1980P.S. Raju
Journal of Consumer ResearchStudents and Housewives: Differences in Susceptibility to Reference Group Influence
741 Citations1977C. Whan Park, V. Parker Lessig
Journal of Marketing ResearchFactors Affecting the Use of Market Research Information: A Path Analysis
592 Citations1982Rohit Deshpandé, Gerald Zaltman
Journal of Marketing ResearchMeasuring the Job Satisfaction of Industrial Salesmen
573 Citations1974Gilbert A. Churchill, Neil M. Ford +1 more
Journal of Consumer ResearchThe Persuasive Effect of Source Credibility: Tests of Cognitive Response
524 Citations1978Brian Sternthal, Ruby Roy Dholakia +1 more
Journal of Marketing ResearchSources of Power: Their Impact on Intrachannel Conflict
429 Citations1976Robert F. Lusch
Journal of MarketingPerformance and Satisfaction in an Industrial Sales Force: An Examination of their Antecedents and Simultaneity
414 Citations1980Richard P. Bagozzi
Journal of Consumer ResearchIntrapersonal Affective Influences on Consumer Satisfaction with Products
372 Citations1980Robert A. Westbrook
Journal of MarketingAmerican Jewish Ethnicity: Its Relationship to Some Selected Aspects of Consumer Behavior
344 Citations1981Elizabeth C. Hirschman
Journal of Consumer ResearchWorking Wives and Convenience Consumption
338 Citations1982Michael D. Reilly
Journal of Marketing ResearchPath Analysis of Buyer Behavior under Conditions of Crowding
282 Citations1980Gilbert D. Harrell, Michael D. Hutt +1 more
Journal of MarketingEnvironmental Uncertainty and Buying Group Structure: An Empirical Investigation
260 Citations1979Robert E. Spekman, Louis W. Stern
Journal of Marketing ResearchStatistical Power and Effect Size in Marketing Research
260 Citations1981Alan G. Sawyer, A. Dwayne Ball
How better attention to statistical power and effect size can improve the planning, execution, and reporting of marketing and consumer research is discussed.
Journal of MarketingA Rating Scale for Measuring Product/ Service Satisfaction
255 Citations1980Robert A. Westbrook
Journal of Marketing ResearchThe Use of Extrinsic Cues to Facilitate Product Adoption
250 Citations1982William O. Bearden, Terence A. Shimp
Journal of Marketing ResearchMeasures of Manifest Conflict in Distribution Channels
246 Citations1981James R. Brown, Ralph L. Day
Journal of Marketing ResearchA Modified Model of Power in the Marketing Channel
240 Citations1982Robert F. Lusch, James R. Brown
A modified model for examining power and its sources in marketing channels is developed and tested, and it is indicated that its predictive ability is no better than that of previous approaches.
Journal of Consumer ResearchA Longitudinal Study of Television Advertising Effects
233 Citations1982George P. Moschis, Roy L. Moore
Journal of Marketing ResearchValidation of an S-O-R Model for Situation, Enduring, and Response Components of Involvement
203 Citations1982Raj Arora
Journal of Marketing ResearchThe Significance of Statistical Significance Tests in Marketing Research
161 Citations1983Alan G. Sawyer, J. Paul Peter
Journal of Consumer ResearchFactors Affecting Cognitive Resistance to Advertising
161 Citations1975Peter Wright
Journal of MarketingConsumer/Voter Behavior in the Passage of the Michigan Container law
160 Citations1981Lawrence A. Crosby, James D. Gill +1 more
Journal of Marketing ResearchA Psychometric Development of a Test for Consumer Alienation from the Marketplace
160 Citations1978Neil K. Allison
Journal of Consumer ResearchConsumer Response to In-Store Price Information Environments
159 Citations1982Valarie A. Zeithaml
Journal of Marketing ResearchMeasurement of Husband-Wife Influence in Consumer Purchase Decisions
152 Citations1971Harry L. Davis
Journal of Marketing ResearchA Path Analysis of Causes and Consequences of Salespeople's Perceptions of Role Clarity
148 Citations1979R. Kenneth Teas, John G. Wacker +1 more
Journal of Marketing ResearchAn Empirical Test of Models of Salespersons’ Job Expectancy and Instrumentality Perceptions
122 Citations1981R. Kenneth Teas
Journal of Marketing ResearchThe Development of a Scale to Measure Consumer Discontent
117 Citations1976William J. Lundstrom, Lawrence M. Lamont
Journal of Consumer ResearchModifying Socially-Conscious Behavior: The Foot-in-the-Door Technique
105 Citations1977Carol A. Scott
Journal of Marketing ResearchBroadening the Scope of Methodological Research on Mail Surveys
103 Citations1976Michael J. Houston, Neil M. Ford
Journal of Marketing ResearchAn Interpersonal Orientation to the Study of Consumer Behavior
99 Citations1967Joel B. Cohen
Journal of Consumer ResearchReliability of a Short Test Measuring Children's Attitudes Toward TV Commercials
96 Citations1977John R. Rossiter
Journal of MarketingAn Analysis of the Adolescent Consumer
81 Citations1979George P. Moschis, Gilbert A. Churchill
Journal of Consumer ResearchA Multivariate Analysis of Media Exposure and Vacation Behavior with Life Style Covariates
81 Citations1975William R. Darden, William D. Perreault
Journal of Consumer ResearchSeparating Perceptual Dimensions from Affective Overtones: An Application to Consumer Aesthetics
77 Citations1979Morris B. Holbrook, Joel Huber
Journal of Marketing ResearchFear Appeal Effects in the Field: A Segmentation Approach
74 Citations1979John Burnett, Richard L. Oliver
Journal of Marketing ResearchConsumers’ Level of Prejudice and Response to Black Models in Advertisements
71 Citations1979Ronald F. Bush, Joseph F. Hair +1 more
Journal of Marketing ResearchDiscriminant Validity of a Product-Anchored Self-Concept Measure
70 Citations1977George E. Belch, E. Laird Landon
Journal of Marketing ResearchBackward Profiling of Male Innovators
69 Citations1974William R. Darden, Fred D. Reynolds
Journal of Consumer ResearchChanging Roles of Women-A Life-Style Analysis
67 Citations1980Alladi Venkatesh
Journal of Consumer ResearchCorrelates of Interpersonal Purchase Influence in Organizations
66 Citations1982Robert J. Thomas
Journal of Marketing ResearchMeasurement of Salespeople's Job Satisfaction: Convergent and Discriminant Validity of Corresponding INDSALES and Job Descriptive Index Scales
55 Citations1979Charles M. Futrell
Journal of Marketing ResearchHusband-Wife Influence in Purchase Decisions—A Confirmation and Extension
53 Citations1975Robert E. Wilkes
Journal of Marketing ResearchThe Unsold Prospect: Dyadic and Attitudinal Determinants
51 Citations1977Edward A. Riordan, Richard L. Oliver +1 more
Journal of Marketing ResearchSocial Character and Differential Preference for Mass Communication
43 Citations1965Harold H. Kassarjian
Journal of Consumer ResearchOn the Usage of "Modified" Personality Trait Measures in Consumer Research
41 Citations1975Kathryn E. A. Villani, Yoram Wind
Journal of MarketingA Structural Equation Investigation of the Pay Satisfaction-Valence Relationship among Salespeople
39 Citations1982Gilbert A. Churchill, Anthony Pecotich
Journal of Consumer ResearchChildren's Receptivity to Proprietary Medicine Advertising
39 Citations1979Thomas S. Robertson, John R. Rossiter +1 more
There is no evidence of a link between medicine advertising and a child's use of proprietary medicines, but there is limited support for a direct link between exposure to medicine commercials and a children's beliefs, attitudes, and requests to parents regarding medicine.
Journal of Consumer ResearchPsychographics for Social Policy Decisions: Welfare Assistance
35 Citations1979Sadrudin A. Ahmed, Douglas N. Jackson
Journal of Consumer ResearchDeterminants of Physician and Pharmacist Support of Generic Drugs
33 Citations1980William O. Bearden, J. Barry Mason
Results suggest that confidence in regulation, potential savings, and impact on drug research represent plausible determinants of physician and pharmacist support of generic drugs.
Journal of Marketing ResearchAn Assessment of CAD—A Personality Instrument Developed Specifically for Marketing Research
32 Citations1979Jon P. Noerager
Journal of Consumer ResearchFamily Income Effects on Measurement of Children's Attitudes Toward Television Commercials
21 Citations1979William O. Bearden, Jesse E. Teel +1 more
Journal of Consumer ResearchSatisfaction, Commitment, and Knowledge of Customers on a Mandatory Participation Time-of-Day Electricity Pricing Experiment
20 Citations1982Thomas A. Heberlein, Daniel Linz +1 more
Journal of MarketingTracking Consumer Decision Making
19 Citations1971Terrence V. O′Brien
The author examines the hierarchy-of-effects theory of consumer behavior with panel results for a convenience food brand with a relatively new methodology with a computer for setting up and interpreting multiple time-period survey data.
Journal of Consumer ResearchMeasuring Children's Attitudes Toward Television Commercials: Extension and Replication
19 Citations1981Glen Riecken, A. Coskun Samli
Journal of Consumer ResearchIdentifying Relevant Psychographic Segments: How Specifying Product Functions Can Help
10 Citations1976Marvin E. Goldberg
Journal of Consumer ResearchDesigning Persuasive Communication Campaigns: A Multimessage Communication Model
8 Citations1980Jeffrey E. Danes, John E. Hunter
A multimessage communication model designed for selecting messages that show the greatest promise of changing purchase intentions in a desired direction is presented.