Understanding factors affecting e-reverse auction use: An integrative approach
Computers in Human BehaviorPublished 11 May 2009
Çiğdem Altın Gümüşsoy, Fethi Çalışır
Citations98
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TL;DR
Key constructs of technology acceptance model (TAM), theory of planned behavior (TPB), and innovation diffusion theory (IDT) are integrated to explain behavioral intention to use and actual use of e-reverse auction.
Abstract
Using electronic-reverse auction (e-reverse auction) offers many advantages to companies such as price reduction, decrease in cycle time, standardization, and transparency in purchasing process. Despite its great advantages, some users do not want to use e-reverse auction technology for the procurement of products or services. This study aims to understand factors affecting e-reverse auction usage in companies by integrating three important theories. Key constructs of technology acceptance model (TAM), theory of planned behavior (TPB), and innovation diffusion theory (IDT) are integrated to explain behavioral intention to use and actual use of e-reverse auction. Using LISREL 8.54, data collected from 156 employees working in the procurement department of companies in 40 different countries were used to test the proposed research model. Results indicated that, 76% of employees' intention to use e-reverse auction is explained by subjective norms, perceived behavioral control , and perceived usefulness. Among them, subjective norms have the strongest effect. Besides, actual use of e-reverse auction is directly predicted by behavioral intention to use. We conclude with managerial implications and recommendations for possible future research.
Keywords
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Journal of Global Information Technology ManagementAn Examination of the Technology Acceptance Model in Uruguay and the US: A Focus on Culture
169 Citations2005Scott McCoy, Andrea Everard +1 more
Examining email usage among two distinct populations and investigating possible moderating effects that Hofstede's four cultural dimensions have on the TAM constructs indicate that TAM functions well across cross-cultural boundaries but in their current form it is impossible to test the impact of the individual culture dimensions on the relationships in the TAM model.
ACM SIGMIS Database the DATABASE for Advances in Information SystemsSocial influence on technology acceptance behavior
167 Citations2006Younghwa Lee, Jintae Lee +1 more
This study examines the effect of Self-Identity on technology acceptance decision in the context of a web-based class support system under the Technology Acceptance Model (TAM).
International Marketing ReviewInternational technology transfer
158 Citations2003C. Anthony Di Benedetto, Roger J. Calantone +1 more
An extension of the technology acceptance model (TAM) – the “extended TAM” – applied to the study of international transfer of product technology is built and empirically test, with research and managerial implications regarding international technology transfer and new product development.
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