Hospitality marketing research

Abstract

This content analysis looks at hospitality marketing research. The authors provide implications for future research. The empirical articles are categorized by topic area and information is provided on their focus, methodology, and sample. A table at the end of the study provides an overview of the different statistical techniques used in hospitality marketing. Students and academics will gain insights into past research and ideas for future research from the study. Practitioners will find references to research studies that have direct applications to their operations.